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Multilingual Publishing for The Reading Chronicle - Case Study


Client - The Reading Chronicle
Service - Multilingual Publishing
Language - Polish
Location - Reading
Sector - News Publishing


Since Poland became a member of the European Union in 2004, its citizens gained the right to move freely within the EU to work. Attracted by the higher wages offered in the UK, many Polish workers made the decision to settle here to seek employment. In Reading, Berkshire, unofficial estimates state that there are around 8,000 Polish people currently living in the town.

As papers such as The Reading Chronicle take the initiative to produce a foreign language version of their newspaper, there is an indication that others will soon need to follow suit. The important issue that the publication raises is that there is a real requirement for this kind of service within the UK media. With over a quarter of a million Polish people currently working in the UK, it is likely that there will be a greater need for media outlets to engage with Translation Services in the future.

The relatively recent advent of translation service providers enables information media to reach out to communities, regardless of language. With the capability to provide translation in over 200 languages, there is no longer a reason for a community to be left in the dark about issues which directly affect them. In this way translation services encourage diversity, empowering each member of the population with the means to access information that is important to them, whilst at the same time providing an invaluable means to engage directly with the culture around them.

A report on the Polish edition of the Reading Chronicle appeared on the BBC new website.

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